At 6.30 pm on a busy Friday evening Oxford Circus was transformed with two shocking surrealist pink catwalks into an unauthorised sustainable fashion catwalk show.
Extinction Rebellion worked with nine designer collectives and four individual designers to bring their designs to the streets of London. The action was supported by Fair Trade’s Safia Minney MBE FARS, Traid’s Maria Chenoweth and Dame Vivienne Westwood.
Four swarming roadblocks prevented traffic from nearing the famously busy junction and the public walked the West End streets in clean air and relative quiet for more than an hour.
The action aimed to highlight the excess of ‘fast fashion’ and offer an alternative of recycled creative remodelling.
According to a recent independent report the fashion industry is set to contribute around a quarter of the world’s carbon budget by 2050 on current expansion trends. Textile production is the second most polluting industry on the planet after oil.
